Friday, October 24, 2008

Blog Study: Paloma's Nest

Paloma's Nest is an online retailer of handcrafted pieces for the "heart and home". According to Caroline Colom Vasquez, the creative mind behind Paloma's Nest, "these pieces are intended to become modern heirlooms, to be cherished by you and for many future generations to come."

One of Paloma's Nest's most popular items is the "To Have and to Hold" Ring Bowl. The bowl has been featured on many blogs including my favorite: Weddingbee. The bowl is a modern twist on the traditional ring pillow. The bowl contains "two little holes near the top rim, through which they have laced a silky cotton cord to hold rings for your wedding ceremony. This cord can be easily switched out by you for a ribbon that matches your wedding style, if you wish. After the ceremony, the cord can be tied into a loop or a bow, and the bowl can hold jewelry, momentos or other treasures."

I contacted Paloma's nest to how they would say blogging has affected their business? And was blogging in any way responsible for bringing their business to the attention of Brides and Hallmark magazines?

Paloma's Nest was nice enough to send a response. Here's what she said:

"Absolutely. I honestly didn't know what a blog really was until I started an online-based business. Bloggers were the first to bring attention to my work. You never know who a blogger is or who will read a post...or which customer will later write about thier experience. This is why I always believe in extraordinary customer service, regardless of the size of the order or the demands it takes to fill it. I am sure the world of blogging has assisted in the larger publications finding me; it also helps with a business name showing up in the search engines."

Just as I predicted! Blogging has a HUGE effect on businesses in the wedding industry!

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